Your competitive advantage begins when you adapt an internal "can do" attitude which inspires you to go "above and beyond" the call of duty to your customers. But which ones? It may often be forgotten, but every small business owner needs to be aware of the two sets of customers that must be pleased in order to achieve a long term competitive advantage.
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Your competitive advantage begins when you adapt an internal "can do" attitude which inspires you to go "above and beyond" the call of duty to your customers. But which ones? It may often be forgotten, but every small business owner needs to be aware of the two sets of customers that must be pleased in order to achieve a long term competitive advantage.
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